A Decade in the Making: Inside New York Bridal Market's 10-Year Anniversary Edition

Three days. 50 designers. Buyers from around the world. One unforgettable celebration of ten years of New York Bridal Market.

Ten years of discovering designers, building relationships and bringing the international bridal industry together. This October, New York Bridal Market by One Fine Day celebrated its tenth anniversary with an edition that was every bit as memorable as the milestone itself.

From 13 to 15 October 2026, Level 4 of the iconic Starrett-Lehigh Building in West Chelsea welcomed designers, buyers, press and industry leaders from around the world. Fifty designers presented their latest collections, with an intentionally curated mix of American and international labels giving buyers access to both established names and emerging talent they might not discover closer to home.

Across three days, the floor was alive with appointments, new collections and new connections. Beyond the showrooms, conversations turned to the future of bridal retail, evolving buyer behaviour and the strategies shaping what comes next for the industry.

Add an exclusive runway, two Business of Bridal panels, creative collaborations and a spectacular tenth-anniversary gala, and there was plenty to celebrate.

Here's a look back at the moments that defined our milestone edition.

Three days on the Market floor

At its heart, New York Bridal Market has always been about bringing the right people together. This year was no exception.

With 50 designers showcasing their latest collections and buyers travelling from around the world, the three-day event created opportunities to discover new labels, reconnect with established partners and have the conversations that often lead to the next big thing in bridal.

And while the collections took centre stage, the experience extended well beyond the appointments.

Show sponsor Kylie Minogue Wines welcomed buyers and press with a morning glass, while coffee, breakfast bites and afternoon refreshments kept the conversations flowing throughout the day.

The MILK Books International Buyer Lounge offered a beautifully considered retreat for meetings, catching up on work or taking a moment between appointments.

Susan James Fragrances created Nearlywed, a bespoke signature scent for the anniversary edition, while World of Tara brought the space to life with floral installations, including a statement entrance feature and the runway setting.

Fashion illustrator Jackie Mallon of Lipstick of London captured designers and guests in live sketches throughout the three days, while Vainglorious Brides brought a podcast corner to the floor, creating space for conversations with the people shaping bridal today.

A photography wall also offered a look back at the Market's history, featuring images from the past decade and inviting guests to spot familiar faces and favourite moments.

Together, these thoughtful touches made the anniversary edition feel like more than a trade show. It was a celebration of the creativity, relationships and shared passion that have shaped New York Bridal Market over the past ten years.

Wednesday night: A runway worth celebrating

If there was one evening that captured the spirit of the tenth anniversary, this was it.
On Wednesday, the showroom transformed into an exclusive runway presentation, bringing together some of the most exciting names in international bridal fashion.

Guests arrived for a glass of Kylie Minogue Wines in the MILK Books Lounge before taking their seats for the show, hosted by bridal icon and Say Yes to the Dress star Randy Fenoli.

Against a spectacular floral installation by World of Tara, the runway celebrated the diversity of design talent represented at New York Bridal Market.

The presentation featured collections from OKSANA MUKHA, Sebastien Luke, Alena Leena, Katy Corso, Anna Campbell, Jack Sullivan, Karen Willis Holmes, Randy Fenoli Bridal and Trish Peng.

With Vainglorious Brides overseeing the music and audiovisual experience, the evening was a fitting showcase of the craftsmanship, individuality and creative vision that continue to move bridal fashion forward.

And the celebrations were only just beginning.

Ten years calls for a party

Following the runway, guests came together for the New York Bridal Market 10-Year Gala, hosted by Randy Fenoli.

With Kylie Minogue Wines flowing, music from DJ Exeqtive and a room filled with designers, buyers, media and industry friends, the evening was a chance to celebrate not only the milestone, but the people who made it possible.

There was dancing, a photo booth, live fashion illustrations by Jackie Mallon and plenty of familiar faces reconnecting after another busy Market.

After ten years of collections, appointments, partnerships and friendships, it felt only right to put the order books aside for a night and celebrate together.

The Business of Bridal: Looking to what comes next

Beyond the collections and celebrations, this year's Market also created space for some of the industry's most important conversations.

Presented in partnership with Perfête and hosted by Randy Fenoli, two Business of Bridal panels brought together leading voices from retail, media, design and events to explore the forces shaping the future of the bridal industry.

The New Buyer featured Nayri Kalayjian of Lovella Bridal, Sophie Kirkby of Engaged Creative and Engaged Sales Agency, business coach Kathy Romero, and New York Bridal Market CEO Nadean Richards.

The discussion focused on the changing expectations of today's bridal consumer, evolving buyer behaviour and the strategies retailers and designers need to consider in an increasingly competitive landscape.

The Modern Bride and What Sells Next brought together Esther Lee, editorial director of The Knot; Shelby Wax, contributing weddings editor at Vogue; Josh Spiegel of Birch Event Design; Elizabeth Austin, founder of Perfête; and Nadean Richards.

With perspectives spanning fashion, editorial, luxury events and consumer trends, the panel looked at how modern brides are making decisions, what's influencing their purchases and where the industry may be heading next.

It was a reminder that while bridal fashion is what brings everyone to New York, the ideas, insights and connections exchanged on the floor are just as valuable.

After the panels, Perfête hosted a mixer in the MILK Books Lounge, then Hera Couture took to the runway with Defiant Renaissance, its new collection.

The people behind the Market

An event of this scale is never the work of one team alone, and our tenth-anniversary edition was brought to life by an incredible community of creative collaborators, partners and supporters.

Our heartfelt thanks to Susan James Fragrances, MILK Books, Kylie Minogue Wines, Randy Fenoli, Randy Fenoli Bridal, Vainglorious Brides, World of Tara, Perfête, Paper Flowers NYC, Jackie Mallon and Decors by MKK for helping make this milestone edition so special.

We also want to recognise the talented photography and content team who spent three days capturing the collections, people, energy and moments that made this edition unforgettable: Angie Mandl, Angie Mandl Weddings, The Modern Vow and Clarissa Ann Photography.

Their work ensures that the stories, creativity and connections made at Market continue to be shared long after the doors close.

Ten years down. The best is yet to come.

Ten years of New York Bridal Market represents so much more than ten years of events.

It's ten years of designers introducing their collections to new markets. Of buyers discovering labels that become boutique favourites. Of conversations turning into collaborations, professional relationships becoming friendships and an international bridal community continuing to grow.

To every designer, buyer, industry guest and member of our community who joined us in New York this October, thank you. You are what makes Market what it is.

As we look ahead to the next chapter, our commitment remains the same: to bring together exceptional bridal talent, create meaningful opportunities for the industry and continue building a Market worth travelling across the world for.

Ten years of New York Bridal Market. What a way to celebrate.

Follow @nycbridalmarket as we continue sharing the collections, people and moments that defined our 2026 edition, and what's coming next.

Interested in joining us for a future edition? Apply here to discover more.

Designers for October 2026  

Now, scroll on for a glimpse into the event that was.