5 Minutes With Bridal Designer Anna Campbell
A luxe brand with a distinctly feminine and whimsical aesthetic, we are forever gushing over the modern designs by Anna Campbell Bridal. Renowned as a taste maker in the Australian Bridal Industry with many accolades and international recognition, it is no surprise her pieces are in such high demand. We are incredibly excited to have the Anna Campbell team joining us at One Fine Day Bridal Market this October with their Lumière Collection. In anticipation for New York Bridal Market, we wanted to take the opportunity to introduce the brand behind the magic and find out what 2019 brings for Anna Campbell.
Here is our five beautiful minutes with bridal designer Anna Campbell.
What was the inspiration behind the Lumière Collection?
“This collection was inspired by the play of light through sheer laces and delicate tulles, draping sleeves, and expressive silhouettes. I loved experimenting with the way that our embellishments sparkle when they catch light and the subtle suggestion of sheerness through layering laces”
Who is the collection aimed at / what is distinguishable about this particular bride?
“Lumière is our most elevated and luxurious collection to date. Fit for the modern bride, the collection features signature custom embroidered laces, elegant silhouettes, exclusive embellishments and daring skirt splits. The collection caters for both the progressively modern bride and the signature Anna Campbell bride, a gentle fusion of aesthetics for the ever-evolving modern woman.”
What are the key must have pieces from the collection?
“This collection features so many key pieces, we are loving the additions of some fiercely feminine separates including the Meadow Topper and Riley Skirt as part of the Lumiere Collection. The Lexi Dress is a must have, with a variety of skirt options including a youthful front split, while the Hunter, Willow and Cleo are must have staples for every stockist. For a statement look you cannot go past the show stopping Eden dress and our new selection of embellished veils!”
How do you choose the perfect boutiques to carry your pieces and what is important to your brand in developing new partnerships with buyers/boutiques?
“We consider our Wholesalers our brand ambassadors; the eyes and ears of our brand, reaching out to our gorgeous brides from all around the world. It is imperative to our success that we align ourselves with retailers who can echo our story and give each bride the true Anna Campbell experience.Stocking Anna Campbell means more to us than being a point of sale; it means passionately embodying who we are and celebrating what we do!”
Tell us a quirk about your business / something you are proud of?
“Anna Campbell is proudly hand-made in Melbourne, with an incredibly dedicated production team who love being a part of every single bride’s special day. Our Melbourne studio is constantly brimming with wedding dresses lovingly created for brides throughout the world.”
Overall brand aesthetic in three words?
“Modern, feminine and whimsical.”
Best piece of small business advice you’ve ever received and often find yourself sharing?
“Just to stay true to yourself! For me that is about not trying to please everybody, going with your gut, backing yourself, and finding stockists who align with your values and love what you do. The industry has never been as crowded as it is now, so it’s more important than ever for each designer to find their own voice and aesthetic and clear signature style.”
What can we expect in the coming months? Any exciting projects and collaborations?
“We have some incredibly exciting projects planned in the coming months, including editorial shoots and some gorgeous celebrity brides that we have had the honour of dressing for their special day.
“We are overjoyed to have Anna Campbell joining us this October at One Fine Day Bridal Market. If you’re a buyer interested in stocking the Lumière Collection at your boutique we recommend booking your appointments with the Anna Campbell team here.”